Shortly after Feilong USA set up it’s American warehouse and distribution center, the owner was a few weeks away from a major trade show when he realized they needed a website “right away”. Feilong USA is Chinese-based manufacturer of imitation, brand-name perfumes and bath products, with over 200 products in their US warehouse, and more being produced every day.
When Table28 began working with them, their longer-term goal was to sell in bulk directly to wholesale purchasers. But, their immediate need was to establish an online product showcase to enhance face to face sales interactions with major purchasers at trade shows.
What we did
Table28 began by researching their options. Cloud-based solutions such as Shopify, Magento and Amazon Webstore all have their benefits. But after looking at the fine print, the upfront cost of customization along with ongoing cost of subscribing to these services outweighed the benefits of a self-hosted system.
Instead of getting our client hooked on a long-term and costly subscription, Table28 rapidly developed an online showcase using WordPress with a robust eCommerce plugin.
√ Our client is able to present to prospects an attractive online portfolio of their products, enhancing their face to face sales effort.
√ They own a strong and extendable eCommerce application that can be fully configured to handle all aspects online sales and marketing while integrating cleanly with their back office operations.
√ No expensive long-term subscription costs of a less-flexible cloud based system.
√ Full ownership and control of the database along with the ability to modify the system as needed.
Our Client says
“We needed a website right away and Table28 was able to get us a nice site in a hurry at a decent price. We can now really show off our products to purchasers and open the site to online sales whenever we’re ready.”