The St. Denis Building
After Hurricane Sandy, the St. Denis building and it’s 300 commercial tenants in NYC’s East Village were without power and no way to get information. Building management needed a website to ensure they could communicate with tenants in the event of another emergency.
Management wanted three things from the website:
- Enable tenants to submit a maintenance request from their mobile device or desktop, with the details automatically texted to maintenance staff.
- Modernize communications between management and tenants without losing the “old school” sense of community in the building.
- Improve the marketability of the building by showing potential tenants that the management office is up to date because of its online presence.
What we did
Table28 researched the costs and benefits of over a dozen cloud-based systems designed for property management. The long term cost of a subscription was far more than the one-time cost of building the website itself as the application base. Also, none of the cloud based systems offered text message notification of maintenance requests.
Because of this, we built the website itself as the application platform.
Using WordPress as the engine, Table28 designed the site to be visually pleasing with clear user navigation. We selected and customized the applications to power maintenance requests with text notification. We also configured tenant registration to populate the building’s MailChimp list.
√ Improved building operations. The website is powerful enough to receive maintenance requests and automatically text staff upon being submitted. This has helped reduce response times and track maintenance issues. It also gives the tenants a sense of comfort knowing that their needs are promptly addressed.
√ An enhanced sense of community for the building. Shortly after launch, a tenant asked that the baby picture of his newborn be posted on the homepage. Management agreed. Since then, other tenants have done the same. It’s a new tradition enabled by the site.
√ Marketing the building has become easier than before. Through the site, people can inquire about availability and be placed on a waitlist if nothing is available. The site has enhanced the professional image of the management office.
√ Management owns the site and its data. Our client now owns outright a functional and attractive site that meets their projected needs for at least the next three years.
√ There are no ongoing fees besides hosting and maintenance costs. Their site cost less than a third of the five year cost of a typical cloud-based subscription service.
“Table28 built us a great website without trying to sell us more than we needed.
The tenants love the site and it helps us better manage our relationship with them.
I couldn’t be happier.”
Robert Pappas – Building Manager